Tuesday, October 20, 2009

ratings bowling

Based on the current Cable News ratings, with Fox News increasing their viewership by over 20%, I guess Fox News is not a news channel. Must be my imagination.

Fox News had another dominant quarter, claiming the top 10 cable news programs in third quarter 2009 and growing even more against their third quarter 2008 ratings, while CNN and MSNBC lost huge portions of their audience.

Fox News averaged 2.25 million total viewers in prime time for the third quarter...that's up 20% over the previous year...more than CNN (946,000, down an incredible 30%) and MSNBC (788,000, down 10%) combined. CNN losing to MSNBC.

Bill O'Reilly has led all cable news programs with an average of 3.295 million total viewers for the quarter. That is up 12% over the previous year. Sean Hannity (2.603 million, up 9%), Glenn Beck (2.403 million, up 89%), Greta van Susteren (2.150 million, up 16%), and "Special Report with Bret Baier" (1.997 million, up 20%). The top five.

At MSNBC, Keith Olbermann averaged 1.087 million total viewers, down 12% from the previous year and Rachel Maddow Show averaged 996,000 total viewers. CNN's Anderson Cooper 360 averaged 1.005 million viewers, down 17% from the previous year and Lou Dobbs averaged 658,000 total viewers, down 24%. Larry King and Campbell Brown were were both down in total viewers.

CNN is bleeding in viewer loss. In the primetime adults 25-54 demo, they dropped 39% compared to third quarter 2008, averaging just 287,000 viewers.

I guess since Fox News does not exist, the viewers are going to the Cartoon Network.


No comments: